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Jade Design Appoints Andrew Robinson As Director, Digital Content
A/V Industry Veteran To Focus On Engaging & Educating Home Audio Enthusiasts Through Online Platforms
FRANKLIN, TN, 05/06/2013–Jade Design, LLC,parent company of high performance audio brands including Emotiva, Emotiva Pro and Sherbourn, today announced that it has appointed Andrew Robinson as its Director, Digital Content. Robinson is a veteran CE journalist, having written for Home Theater Review and AudioVideo Revolution as well as his own blog and online forum. In this new position, he will be responsible for creating and producing digital content across all platforms for Jade’s Emotiva Audio Corporation, Emotiva Pro, and Sherbourn brands.
“Andrew is one of the most creative, dynamic talents in home entertainment,” said Dan Laufman, President and Owner of Jade Design, LLC. “His diverse background – as a journalist, filmmaker, and digital entrepreneur – coupled with his in-depth knowledge of the home audio market makes him the ideal candidate. An important part of our business philosophy is to continually enhance communication with our customers while giving them a real nuts-and-bolts education in current home audio trends, and that has as much to do with big-picture topics as it does with our brands.”
Robinson’s duties include developing the voice for each brand’s online presence, producing content across all digital platforms, and managing the online communities, including the Emotiva Lounge, a 12,000-member forum for audio enthusiasts. He will also be responsible for Web site content and digital educational tools.
“What drew me to Jade Design was the opportunity to work one-on-one with a company that is actively changing the landscape of the hobby I love,” explained Andrew Robinson, Jade Design’s new Director, Digital Content. “My job is to contribute to the company’s success, but I’m also here to help foster a community passionate about home audio.”
In addition to his work as a reporter and his popular blog and online forum, Robinson is also an accomplished filmmaker. He has written and directed three feature films, including 2009’s April Showers, as well as produced three documentaries. He will split his time between his Los Angeles, CA studio and Jade Design’s headquarters in Franklin, TN.
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About Jade Design, LLC.
Jade Design, LLC (www.jadedesign.com) has more than 30 years experience in OEM/ODM electronic system design and development. Decades of cumulative knowledge and skill reside in the staff of engineers, designers, factory, and project management teams. Jade specializes in turn key product manufacturing, sourcing and brand support.
The company invests extensive resources into engineering, development, and quality, the sum of which is reflected in every amplifier, pre-amplifier, processor/controller, audio source, and loudspeaker system bearing theirclient’s name. Jade currently manages and licenses key technologies to three successful consumer electronics brands: Emotiva, Emotiva Pro, and Sherbourn Technologies. For additional information, visit www.jadedesign.com.
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